UNDERSTANDING OUR COOKIES POLICY

SMART DIRECTIONS LTD

 

1. Definitions and Interpretation

  • 1.1 In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

 

“Cookie” means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);
“personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and
“We/Us/Our” means Smart Directions Limited, a limited company registered in England under company number 04802839, whose registered address and main trading address is Peacock House, Northbridge road, Berkhamsted HP4 1EH.

 

2. Information About Us

  • 2.1 Our Site is owned and operated by Smart Directions Limited, a limited company registered in England under company number 04802839, whose registered address and main trading address is Peacock House, Northbridge road, Berkhamsted HP4 1EH.
  • 2.2 Our VAT number is 828983471.
  • 2.3 2.3 Our Data Protection Officer is Gary Lepley and can be contacted by email at garyl@smartdirections.co.uk.

 

3. How Does Our Site Use Cookies?

  • 3.1 Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
  • 3.2 By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us.
  • 3.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:
    • 3.3.1 Strictly Necessary Cookies
      A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.
    • 3.3.2 Analytics Cookies
      It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.
    • 3.3.3 Functionality Cookies
      Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.
    • 3.3.4 Targeting Cookies
      It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.
    • 3.3.5 Persistent Cookies
      Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.
    • 3.3.6 Session Cookies
      Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.
    • 3.3.7 For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy https://www.smartdirections.co.uk/privacy-policy/

 

  • 3.4 For more specific details of the Cookies that We use, please refer to the table below.

 

4. What Cookies Does Our Site Use?

  • 4.1 Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
  • 4.2 The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.
  • 4.3 The analytics service(s) used by Our Site use(s) the following analytics Cookies:
Cookie Name Default Expiration Time Description
__utma 2 years from set/update Used to distinguish users and sessions.

The cookie is created when the javascript library executes and no existing __utma cookies exists.

The cookie is updated every time data is sent to Google Analytics.

__utmt 10 minutes Used to throttle request rate.
__utmb 30 mins from set/update Used to determine new sessions/visits.

The cookie is created when the javascript library executes and no existing __utmb cookies exists.

The cookie is updated every time data is sent to Google Analytics.

__utmc End of browser session Not used in ga.js. Set for interoperability with urchin.js.

Historically, this cookie operated in conjunction with the __utmb cookie to determine

whether the user was in a new session/visit.

__utmz 6 months from set/update Stores the traffic source or campaign that explains how the user reached your site.

The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.

__utmv 2 years from set/update Used to store visitor-level custom variable data.

This cookie is created when a developer uses the_setCustomVar method with a visitor level custom variable.

This cookie was also used for the deprecated _setVar method.

The cookie is updated every time data is sent to Google Analytics.

 

 

5. Consent and Control

 

6. Changes to this Cookie Policy

  • 6.1 We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.
  • 6.2 In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

 

7. Further Information