What is last mile delivery?
It’s the final step of the delivery process, i.e. when a parcel reaches its final destination, usually someone’s home or retail store.
It’s the most crucial stage of the delivery process and one that you need to be as fast and efficient as possible. After all, the timely delivery of goods (whether for personal or business customers) is vital. Unfortunately, it also happens to be the most costly leg of the journey.
What does the last mile delivery process look like?
The last mile process can be broken down into five stages.
The last mile process can be broken down into five stages.
What is the problem with the last mile?
The issue businesses face is that while customers want fast and free shipping, the last mile is the most expensive part of the order fulfilment process.
Because free postage and packing could make or break a sale, this cost is something many businesses are forced to suck up.
You see, on average, out of the total delivery cost of an item, the last mile accounts for 53% of the overall cost. That’s why businesses are looking for delivery partners with access to the latest technologies that drive process improvements and reduce costs.
Is the last mile really that important?
Yes, it is.
Let’s face it, it accounts for the only touchpoint between supplier and customer, and their interaction with your brand is vital if you want them to become loyal to you.
Rapid order-to-delivery is regarded as the norm these days (thanks to the likes of Amazon), so retailers and supply chain businesses have no choice but to streamline their last mile process as much as possible.
Research shows that 84% of shoppers are unlikely to buy from a company again after a bad last mile delivery experience, and 98.1% of consumers say delivery is essential for brand loyalty.
How to improve your last mile delivery process
The best way to optimise your last mile process is to partner with a fulfilment company that can use its technology and knowledge to maintain a winning delivery service that will keep your brand ahead of the competition.
What would that look like?
Well, you need a firm with a reputation for excellence. One that has invested in the latest technology to manage processes smoothly and efficiently.
One that can also deliver:
- Route optimisation – to make sure your goods reach their destination in the fastest and most cost-effective manner
- Real-time order tracking – so your customers know exactly when they will receive their orders
- Seasonal demand flexibility – giving you peace of mind that, even during your busiest periods, your deliveries will arrive on time
- Same-day – many consumers now want same-day delivery
If you want your business to maintain its edge, ensure your last mile delivery is not left wanting.
Smart Directions warehousing and fulfilment service provide you with an edge when it comes to last mile deliveries. Call the team on 01442 507240 to find out more.