global trade year of the dragon

How the Year of the Dragon is causing global uproar

We’ve said it before and we’ll say it again…the impact of the Chinese New Year on the global supply chain is the force of nature that causes absolute chaos.

But, with the current issues in the Red Sea preventing speedy shipping, will we notice much of a difference in 2024?

We cannot contain ourselves!

The main obstacle to successful and smooth operations this February is the shortage of empty containers. The ongoing delays in global shipping have resulted in a shortage of containers – they are not readily available…or in the right place. With Chinese manufacturing businesses closing for celebrations, those that do finally reach port are not packed and on their way as quickly as they need to be. So, the delays are likely to increase. Oh goody!

Here’s a few Smart Tips to getting ahead of the Lunar New Year in future:

Book and plan early. Start working on a strategy as soon as you have the relevant dates. Understand how this will affect the promise you can make to your customers and impact cashflow within your business.

Consider diverse shipping. They say don’t put all your eggs in one basket, so consider sending out smaller shipments through different routes to make it easier to move cargo around.

Get techy. With consumers expecting everything yesterday, it’s important to know exactly where your cargo is at any one time. The best way to do this is consider logistics tech, or use carriers that already have the capability to give you global data in real-time.

How can you avoid a prehistoric global problem?

Yeah, Dragon puns aren’t easy to come by. We’re clearly going to scale the tension if we try. So here’s how we can help:

At Smart Directions, we have a slick solution to seasonal stitch ups. With a wealth of experience and a diverse strategy for your business, why not give us a call on 01442 507 240, and find out how we can support you and your business.

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